Hotel alliance reports surge in MICE enquiries

26 July, 2011

Great Hotels of the World, the London based global hotel sales and marketing alliance has reported an 89% year-on-year increase in meeting and incentive enquiries through its MICE desk in June 2011. It has also reported a year-on-year increase in enquiries of 31% from the period January - June 2011. These positive trends signal a healthy growth in the meeting and incentive market and are predicted to continue throughout the rest of the year and into 2012.

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